Our Mission: Success Across the Value Chain
In order to be commercially successful, studios require an infrastructure that's not just a bunch of coders and artists. Gone are the days when a studio can outsource business roles; the roles of CEO, CTO, CMO, product management, SEO and user acquisition, social media, business analysis must be understood internally to ensure proper execution whether done internally or by external partners.
Every year, developers make some really great games, but many are unable to gain traction in part because they do not understand all aspects of game development to be successful. United in Action is for developers ready to do what it takes to elevate their business to the next level and become commerially viable professional game development studios.